Rules and Conditions
“Michelob World Cup 2026 Campaign”
1. Eligibility
a) This Campaign is organized by Aruba Trading Company (the “Promoter”).
b) This Campaign is open to all persons aged 21 years and older, excluding employees of the Promoter, their immediate family members, affiliated companies, or any other person professionally associated with the administration of this Campaign.
c) A purchase is necessary in order to participate in this Campaign.
d) The Promoter encourages responsible consumption. While we support participation and enjoyment of the benefits of this Campaign, we believe in responsible consumption of our products. Participants should not purchase more products than can be consumed responsibly or solely for the purpose of participating in this Campaign.
2. Promotional Period
a) This Campaign runs from February 20, 2026 and ends on May 13, 2026.
3. How to Participate
To participate, consumers must:
a) Purchase six (6) bottles of Michelob Ultra, Corona/Coronita, or Bud Light at their favorite supermarket or bar.
b) Deliver six (6) Michelob Ultra, Corona/Coronita, or Bud Light beer caps to the office of Aruba Trading Company (Weststraat 17, Oranjestad, Aruba) and receive a Scratch Card.
c) Scratch the card to reveal a unique number series (code). Scan the QR code, log in or register, and enter the code to participate in the Campaign.
d) After submitting the code, you will receive a notification confirming whether the code is valid and that you are participating for a chance to win prizes. You will also receive an email confirming the code submitted. The code will be added to your personal account on the Campaign website.
e) Participants may enter the “Michelob World Cup 2026 Campaign” using their smartphone, tablet, or computer.
4. Prizes
Various prizes are available during the Campaign.
Grand Prize
- Six (6) All-Expenses-Paid VIP Trip Packages to a FIFA World Cup Game in the United States.
Additional Prizes (2nd, 3rd and 4th Prizes)
The following prizes will also be awarded through the final raffle drawing:
- Branded Apparel
- Flat Screen TV
- Ten (10) Cases of Michelob Ultra
All prizes will be raffled among eligible participants who have submitted valid codes during the Campaign period.
5. Winner Selection and Notification
a) Grand Prize
Six (6) winners will each receive an All-Expenses-Paid VIP Trip Package to a FIFA World Cup Game in the United States.
Winners will be selected through an independently audited drawing conducted via a digital selection process from all valid code entries submitted between February 20, 2026 and May 13, 2026.
b) Additional Prizes (2nd, 3rd and 4th Prizes)
Winners of the additional prizes (Branded Apparel, Flat Screen TV, and Ten (10) Cases of Michelob Ultra) will also be selected through the same independently audited raffle drawing from all valid code entries submitted during the Campaign period.
c) Drawing Date
All prize drawings, including the Grand Prize and the additional prizes, will take place on May 13, 2026.
Winners will be notified using the contact information associated with their campaign account.
6. Grand Prize Conditions
a) There will be a total of six (6) Grand Prize winners. Each Grand Prize winner agrees to comply with all the rules and conditions mentioned herein. Each winner is responsible for ensuring that all required travel documentation and entry requirements necessary to travel to the United States are valid and in order.
b) The Promoter reserves the right to verify the identity of the winners, including confirmation that the winner is 21 years of age or older.
c) The Promoter reserves the right to exclude a winner from participation in the Grand Prize if, at any time, the participant fails to comply with the Promoter’s instructions or those of any company associated with the Grand Prize, or if the winner behaves in a manner that is dangerous to themselves or the public or demonstrates antisocial behavior that causes discomfort to others.
d) Winners authorize the Promoter to use their name and image for the purpose of announcing Campaign winners. The Promoter retains the right to publish the winner’s name and photograph.
7. Delivery of the Grand Prize
a) The Grand Prize will be delivered to the winners once all required documentation is verified and the travel arrangements are finalized.
General Conditions
a) The Grand Prize is strictly non-transferable and cannot be reimbursed or exchanged for monetary value or any other form of compensation. It is not permitted to sell the Grand Prize in any form, whether via the internet, newspaper, or otherwise.
b) Participants in this Campaign agree that their personal information may be used for the purpose of administering the Campaign and for any purpose mentioned in these Rules and Conditions.
c) The Promoter reserves the right to modify, adjust, or cancel the Campaign if necessary due to unavoidable circumstances beyond its control that make such action necessary. However, reasonable efforts will be made to minimize the impact on participants.
d) The Promoter’s decision is final and binding in all circumstances relating to the Campaign.
e) By participating in this Campaign, participants accept and agree to these Rules and Conditions.
f) In the event of any discrepancy between these Rules and Conditions and any communication in promotional materials, these Rules and Conditions shall prevail.